Search, social and AI news that actually affects South African businesses — short, plain-English, every weekday.
Meta starts measuring some website purchases on your customer's device from 12 November, and the setting is already switched on. Google writes review summaries…
Read the brief →Meta's new terms take effect on 30 October and make you responsible for adverts its AI changed without being asked. Ahrefs says up to…
Read the brief →OpenAI has switched ChatGPT advertising on for South African users, but its Ads Manager is not open to South African businesses yet. Three new…
Read the brief →From 30 October OpenAI can rewrite your ChatGPT ad headlines, translate your copy and change which page your clicks land on, and the setting…
Read the brief →Search traffic share fell in nine of the ten regions Chartbeat tracks. Africa was the only one that gained, rising from 41 percent to…
Read the brief →Half of marketing leaders say they will cut SEO spend, and most admit they now write pages no person will read. Google added more…
Read the brief →ChatGPT stopped tagging its own links around 9 October, so the traffic it sends you now lands in analytics as direct. Google says keywords…
Read the brief →Meta says its new ads model lifted conversions by 18.9 percent and published no test to back it. Gemini 4 Argon is now answering…
Read the brief →Meta has put its most advanced AI model behind a subscription running from twenty to one hundred dollars a month. Google is now writing…
Read the brief →For nearly six days Google fed rank tracking tools short result pages, and an average of eight of the top ten sites vanished from…
Read the brief →A network of about seventy fake local news sites published 8 913 AI written articles, and Anthropic has now banned the tactic outright. Google…
Read the brief →Google's September spam update took fourteen days to finish instead of the usual two, and it is now confirmed done. Manual penalties are climbing,…
Read the brief →One short email each weekday: what changed in search, social and AI, and what it means for your business.
