Insights
Category: Content Marketing
Practical digital growth advice for South African business.
One account uploaded more than 150 photos to unrelated Google Maps listings, every one carrying the same phone number. Plus 131 specialists…
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Ninety seven percent of the answers inside Google's People Also Ask boxes are now AI Overviews, up from 12 percent fourteen months…
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New survey data shows 57.5 percent of AI users have been talked out of a purchase by a chatbot, and nearly nine…
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Google Shopping ads are showing less often but converting better, and new data across 175 billion impressions explains why. Plus a warning…
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Google has quietly made exact and phrase match keywords eligible to serve inside AI Mode, reversing a rule that kept tight keyword…
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Google put Gemini 3.8 Flash into AI Mode this week and the citations disappeared, which Google has now confirmed is a bug.…
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Calls from Google listings fell 11.9 percent and website clicks 12.5 percent, while direction requests rose 21.1 percent. Google also switched on…
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In August a bot setting removed an entire government website from Google, and on 15 September that setting becomes the default for…
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Google confirmed it is routing search clicks through its own redirect links, bot protection knocked the IRS out of Google entirely, and…
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The IRS dropped out of Google search this week because its own bot protection blocked Googlebot, and Cloudflare's new defaults on 15…
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Google confirmed on Sunday that the search favicon bug is fully fixed, and repaired the Search Console crawl stats gap over the…
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Google has stopped tidying up badly escaped structured data, so rich results can disappear without a single warning. Reddit lost 86% of…
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