Two Thirds of AI Answers Link to a Social Profile: Search and Social Update, 8 October 2026
New research found 67.66 percent of Google AI Overviews responses link out to a social platform. Google has also added a WhatsApp button to…
Read the brief →Search, social and AI news that actually affects South African businesses — short, plain-English, every weekday.
New research found 67.66 percent of Google AI Overviews responses link out to a social platform. Google has also added a WhatsApp button to…
Read the brief →Google showed its internal timings this week. A new page takes about 20 hours to find, a known page waits roughly 30 days for…
Read the brief →Google put an AI Overview on up to 90 percent of branded searches through September, so your own company name now returns a machine…
Read the brief →New quarterly data shows the top two Google results take 29 percent of clicks with no AI Overview and 10 percent with one, and…
Read the brief →Google has made AI Mode monitoring free and global, so Search now watches websites, forums and 60 billion products for changes on your customer's…
Read the brief →Chartbeat has tracked two years of publisher data and found Google search referrals down 40.2 percent in the year to July 2026. The traffic…
Read the brief →Google's September 2026 spam update began rolling out on Thursday with a warning that it may take two weeks, four times longer than any…
Read the brief →Google has confirmed you get four days to reject a user suggested edit to your Business Profile before it may publish anyway. Plus AI…
Read the brief →WordPress 7.1.2 fixes a critical unauthenticated flaw, and attackers began probing for it under five hours after the patch went public. Plus AI Overviews…
Read the brief →Average Meta campaign spend rose 47 percent this year while return on ad spend fell, according to a study of nearly 629,000 campaigns. Plus…
Read the brief →Facebook has started limiting some business pages to two link posts a month unless they pay, and Meta's own data shows link posts had…
Read the brief →Google has started putting an AI Overview label on top of local business listings, with a generated description nobody at your company wrote. The…
Read the brief →One short email each weekday: what changed in search, social and AI, and what it means for your business.