Search, social and AI news that actually affects South African businesses — short, plain-English, every weekday.
Google search rankings shifted for the third time this month and Google has confirmed nothing. Meanwhile ChatGPT opened self-serve ads to every business, and…
Read the brief →Google has banned fake and undisclosed incentivised reviews from review snippets, with manual actions for sites that ignore it. Plus the zero-click reality of…
Read the brief →An unconfirmed Google update rattled rankings over the weekend, with some sites reporting drops of up to 70 percent. Meanwhile AI Overviews are cutting…
Read the brief →Zero-click searches hit 68% and Google responds with big changes to AI Overviews, while Threads ads go global within days. Here is our plain-English…
Read the brief →Google rankings shifted sharply over the weekend of 18 and 19 July with no confirmed update, while new Search Console reports finally show how…
Read the brief →Google has switched on news carousels inside AI Overviews, Search Console is rolling out AI visibility reports, and Instagram now lets users tune their…
Read the brief →Google rankings wobbled again this weekend with no confirmed update, and Search Console can now track your Instagram, TikTok and YouTube content. Here is…
Read the brief →Google has started tracking social posts in Search Console, AI Overviews now carries live news, and TikTok is automating ad campaigns. Here is what…
Read the brief →Google AI Overviews now appear on almost half of searches and just gained news carousels, while an unconfirmed ranking update shook results over the…
Read the brief →Google now reports how your Instagram, TikTok, X and YouTube content performs inside Search. Add AI Overviews on nearly half of all queries, fresh…
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One short email each weekday: what changed in search, social and AI, and what it means for your business.
