Same Ranking, Three Times the Clicks: Your Wednesday Brief
New quarterly data shows the top two Google results take 29 percent of clicks with no AI Overview and 10 percent with…
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Tag: ChatGPT Ads
Four in Five South Africans Are Online. One in Three Buys Anything: Search and Social Update, 17 September 2026
South African online retail hit R159 billion this year, yet the share of adults who shop online fell to 34.2 percent. OpenAI…
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Thursday Brief: Googlebot Found Just 2% of a Site’s JavaScript Links
A 41 day experiment split one site's internal links between plain HTML and JavaScript. Googlebot found 2% of the JavaScript pages and…
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Wednesday Brief: Google Is Running a Spam Update Right Now
Google started the August 2026 spam update on Monday and it is still rolling out worldwide. WordPress 7.1 ships today, Instagram will…
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Your Bid Target Just Became an Instruction: Search and Social Update for 17 August 2026
Google's Smart Bidding change went live today, so a target you set as a ceiling is now an instruction. ChatGPT Ads started…
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Search and Social Update: 12 August 2026
Google has opened its generative AI performance report to every Search Console account, complete with a pop-up pointing you at it. It…
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Search and Social Update: 3 August 2026
Google switches local inventory ads on for every Shopping campaign from 31 August, and the Ads API will not let you switch…
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Google Search Console Now Tracks Your Social Posts
Google Search Console platform properties went global this week, so you can now verify your Instagram, TikTok, X or YouTube account and…
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Google’s Third July Shake-Up, ChatGPT Ads for Everyone, and Search Console Goes Social
Google search rankings shifted for the third time this month and Google has confirmed nothing. Meanwhile ChatGPT opened self-serve ads to every…
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