South Africa - Maple Leaf Agency

A salesperson at a desk in a South African dealership recording a short video reply to a customer enquiry on a phone, showroom cars behind

Wired to Win: Digital Retailing Tools

The least commercial session at NADA Show 2026: a NADA Academy instructor telling dealers to use the tools they already own rather…

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A technician filming a video inspection on a phone under a car raised on a hoist in a South African dealership workshop

Preparing for the Next Generation of Car Buyers

A NADA Show 2026 session backed by a real survey of 1,700 dealership customers, and the findings contradict the stereotype: Gen Z…

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Two young South African car buyers checking their phones beside a hatchback on a dealership forecourt, salesperson waiting behind them

Shift Happens: Navigating the Next Generation’s Road to the Dealership

A NADA Show 2026 session on selling to Gen Z carries ten statistics and not one source. We traced six of them:…

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Three salespeople in a South African dealership sales office looking at a social media post on a phone together, showroom visible behind them

Jumpstarting Your Sales Team’s Social Media

A NADA Show 2026 session argues that if your salespeople are bad at social media, that is management’s failure and not theirs.…

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A South African couple researching a car purchase on a phone at their kitchen counter in the evening, laptop and car keys beside them

The Age of AI Search: How Dealers Stay Visible and Competitive

A NADA Show 2026 session that flatly contradicts the AI marketing advice everyone else is giving: most of what is sold as…

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Salesperson filming a walkaround video of a bakkie on a phone mounted to a small tripod in a South African dealership showroom

6 Marketing Mistakes and How AI Solves Them

A NADA Show 2026 session on generative engine optimisation, dealership video and content that AI will actually cite. We translate it for…

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Service manager listening to diesel technicians beside a truck in a South African commercial vehicle workshop at sunrise

Disrupt Yourself Before the Market Disrupts You

A change-leadership session for truck dealers at ATD Show 2026 never mentions AI once, which is exactly why it explains so many…

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A service advisor with a tablet greeting a customer at a South African dealership service reception, workshop bays behind

Driving Service Revenue With AI and CDP Advertising

A NADA 2026 workshop argued that fragmented customer data, not weak advertising, is why dealership service marketing underperforms. We translate it for…

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A dealership sales manager and salesperson in conversation on a South African car showroom floor

Leading With Emotional Intelligence in the AI Age

Sam Cox told NADA 2026 that dealership leaders do not have to choose between efficient tools and emotional intelligence. We watched the…

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Orange speech bubble outline with radar arcs on dark green, for Search Console AI Mode queries

Search and Social Update: 9 August 2026

The word yes is showing up as a query in Search Console, and it is coming from AI Mode follow-ups. Google is…

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Orange calendar and clock outline on dark green, marking the search and social weekly recap

Your Week in Search and Social: 2 to 7 August 2026

Four dated changes landed this week and every one falls inside the next month. Google Ads targets stop being suggestions on 17…

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Orange padlock outline with radar arcs on dark green, marking the WordPress 7.0.3 security release

Search and Social Update: 7 August 2026

WordPress 7.0.3 closes twelve vulnerabilities, including a login screen flaw that needs no password at all. Google Shopping starts printing countdown badges…

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