NADA - Maple Leaf Agency

Three salespeople in a South African dealership sales office looking at a social media post on a phone together, showroom visible behind them

Jumpstarting Your Sales Team’s Social Media

A NADA Show 2026 session argues that if your salespeople are bad at social media, that is management’s failure and not theirs.…

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A South African couple researching a car purchase on a phone at their kitchen counter in the evening, laptop and car keys beside them

The Age of AI Search: How Dealers Stay Visible and Competitive

A NADA Show 2026 session that flatly contradicts the AI marketing advice everyone else is giving: most of what is sold as…

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Salesperson filming a walkaround video of a bakkie on a phone mounted to a small tripod in a South African dealership showroom

6 Marketing Mistakes and How AI Solves Them

A NADA Show 2026 session on generative engine optimisation, dealership video and content that AI will actually cite. We translate it for…

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Service manager listening to diesel technicians beside a truck in a South African commercial vehicle workshop at sunrise

Disrupt Yourself Before the Market Disrupts You

A change-leadership session for truck dealers at ATD Show 2026 never mentions AI once, which is exactly why it explains so many…

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A service advisor with a tablet greeting a customer at a South African dealership service reception, workshop bays behind

Driving Service Revenue With AI and CDP Advertising

A NADA 2026 workshop argued that fragmented customer data, not weak advertising, is why dealership service marketing underperforms. We translate it for…

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A dealership sales manager and salesperson in conversation on a South African car showroom floor

Leading With Emotional Intelligence in the AI Age

Sam Cox told NADA 2026 that dealership leaders do not have to choose between efficient tools and emotional intelligence. We watched the…

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