Insights

Tag: Generative Engine Optimisation

Practical digital growth advice for South African business.

Orange speech bubble icon on deep green marking AI chatbots and buying decisions

Chatbots Are Talking Your Customers Out of Buying: Search and Social Update, 9 September 2026

New survey data shows 57.5 percent of AI users have been talked out of a purchase by a chatbot, and nearly nine…

A South African couple researching a car purchase on a phone at their kitchen counter in the evening, laptop and car keys beside them

The Age of AI Search: How Dealers Stay Visible and Competitive

A NADA Show 2026 session that flatly contradicts the AI marketing advice everyone else is giving: most of what is sold as…

Salesperson filming a walkaround video of a bakkie on a phone mounted to a small tripod in a South African dealership showroom

6 Marketing Mistakes and How AI Solves Them

A NADA Show 2026 session on generative engine optimisation, dealership video and content that AI will actually cite. We translate it for…

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