Decoding Digital: Translating Your Marketing Report Into Showroom Language
A NADA trainer with nothing to sell argues you do not need to be fluent in analytics, only accountable. His glossary is…
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Tag: Dealer Marketing
Seen but Not Called: Search and Social Update, 2 September 2026
Calls from Google listings fell 11.9 percent and website clicks 12.5 percent, while direction requests rose 21.1 percent. Google also switched on…
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August 2026 in Review: What Actually Changed in Search and Social
In August a bot setting removed an entire government website from Google, and on 15 September that setting becomes the default for…
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Measuring SEO ROI With GA4: Putting a Rand Figure on Organic Search
A NADA Show 2026 session hands dealers one piece of arithmetic: monthly SEO spend divided by the actions that matter. Here is…
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The Show More Button Is Disappearing: Search and Social Update, 31 August 2026
Google has confirmed that AI Overviews now expand into full answers for some searches, removing the Show more button and pushing your…
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One Google Rule, Two Different Answers: Search and Social Update, 30 August 2026
From today Google stops applying its site reputation abuse penalty to anyone searching inside Europe, after pressure from the European Commission. Also…
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Google Will Charge You for Missed Calls: Your 26 August Brief
From 1 October, Google Local Services Ads will charge you for calls nobody answered, and for the follow up call as well.…
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Friday Brief: Google’s Video Carousel Has Halved Since 12 August
Google's video carousel now shows on under 20% of searches, down from just over 30%, and on tracked brand names it fell…
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Thursday Brief: Googlebot Found Just 2% of a Site’s JavaScript Links
A 41 day experiment split one site's internal links between plain HTML and JavaScript. Googlebot found 2% of the JavaScript pages and…
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Wednesday Brief: Google Is Running a Spam Update Right Now
Google started the August 2026 spam update on Monday and it is still rolling out worldwide. WordPress 7.1 ships today, Instagram will…
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Tuesday Brief: Google Says Your Search Console Collapse Never Happened
Your Search Console AI impressions collapsed on 13 August and Google has confirmed none of it was real. Plus a paused AI…
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Your Week in Search and Social: 9 to 14 August 2026
Three changes this week were not features you can adopt when ready. Google Ads starts migrating campaigns to AI Max on 1…
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