Insights

Tag: Content Marketing

Practical digital growth advice for South African business.

Outline icon of a theatre mask beside radar arcs on dark green, marking fake sources in AI answers

Nine Thousand Fake Articles and One New Rule: Search and Social Update, 11 October 2026

A network of about seventy fake local news sites published 8 913 AI written articles, and Anthropic has now banned the tactic…

Thin line fountain pen nib icon on deep green, marking content marketing results in 2026

AI Wrote the Blog Posts and Results Fell Anyway: Search and Social Update, 14 September 2026

AI now touches nine in ten blog posts, yet content results have fallen to a twelve year low and the survey says…

Salesperson filming a walkaround video of a bakkie on a phone mounted to a small tripod in a South African dealership showroom

6 Marketing Mistakes and How AI Solves Them

A NADA Show 2026 session on generative engine optimisation, dealership video and content that AI will actually cite. We translate it for…

Google Rankings Wobble and AI Overviews Bite: Your Marketing Brief for 27 July 2026

An unconfirmed Google update rattled rankings over the weekend, with some sites reporting drops of up to 70 percent. Meanwhile AI Overviews…

Orange line-art search icon on a dark green background, illustrating the July 2026 Google search and social media updates

Your Social Posts Now Show Up in Google Search Console: What Changed in Search and Social This Week

Google now reports how your Instagram, TikTok, X and YouTube content performs inside Search. Add AI Overviews on nearly half of all…

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