Are You Will-ing to Lead? The Leadership Advice Behind the Will Ferrell Jokes
A NADA Show 2026 session builds an entire leadership talk on Will Ferrell films. The jokes do not travel, so we unwrapped…
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Category: AI Consultancy
Master Digital Leadership: The 2X Promise, and What Cox’s Own Research Says
Two Cox Automotive SVPs told NADA Show 2026 that dealers who act now will be twice as efficient and nearly twice as…
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Ten Keys to Service Video Quality: A Rubric Worth Stealing, Numbers Worth Checking
A NADA Show 2026 session on inspection videos delivers the best operational rubric of the series and the shakiest evidence. Here is…
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Decoding Digital: Translating Your Marketing Report Into Showroom Language
A NADA trainer with nothing to sell argues you do not need to be fluent in analytics, only accountable. His glossary is…
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Measuring SEO ROI With GA4: Putting a Rand Figure on Organic Search
A NADA Show 2026 session hands dealers one piece of arithmetic: monthly SEO spend divided by the actions that matter. Here is…
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Wired to Win: Digital Retailing Tools
The least commercial session at NADA Show 2026: a NADA Academy instructor telling dealers to use the tools they already own rather…
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Preparing for the Next Generation of Car Buyers
A NADA Show 2026 session backed by a real survey of 1,700 dealership customers, and the findings contradict the stereotype: Gen Z…
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Shift Happens: Navigating the Next Generation’s Road to the Dealership
A NADA Show 2026 session on selling to Gen Z carries ten statistics and not one source. We traced six of them:…
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Jumpstarting Your Sales Team’s Social Media
A NADA Show 2026 session argues that if your salespeople are bad at social media, that is management’s failure and not theirs.…
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The Age of AI Search: How Dealers Stay Visible and Competitive
A NADA Show 2026 session that flatly contradicts the AI marketing advice everyone else is giving: most of what is sold as…
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6 Marketing Mistakes and How AI Solves Them
A NADA Show 2026 session on generative engine optimisation, dealership video and content that AI will actually cite. We translate it for…
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Disrupt Yourself Before the Market Disrupts You
A change-leadership session for truck dealers at ATD Show 2026 never mentions AI once, which is exactly why it explains so many…
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