Insights

Author: Roxie

Practical digital growth advice for South African business.

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Meta Starts Counting More of Your Sales From 12 November: Your Daily Search and Social Brief

Meta starts measuring some website purchases on your customer's device from 12 November, and the setting is already switched on. Google writes…

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Meta Makes You Liable for Its AI Ad Edits: Search and Social Update, 23 October 2026

Meta's new terms take effect on 30 October and make you responsible for adverts its AI changed without being asked. Ahrefs says…

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ChatGPT Ads Reach South Africa Before Local Advertisers: Your Thursday Brief

OpenAI has switched ChatGPT advertising on for South African users, but its Ads Manager is not open to South African businesses yet.…

Outline pen nib icon on dark green, illustrating ChatGPT Ads automatic rewrites in the daily search and social brief

OpenAI Will Rewrite Your Ads From 30 October: Your Wednesday Brief

From 30 October OpenAI can rewrite your ChatGPT ad headlines, translate your copy and change which page your clicks land on, and…

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Africa Was The Only Region Where Search Grew: Your Tuesday Brief

Search traffic share fell in nine of the ten regions Chartbeat tracks. Africa was the only one that gained, rising from 41…

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Half of Marketers Plan to Cut SEO Spend: Search and Social Update, 16 October 2026

Half of marketing leaders say they will cut SEO spend, and most admit they now write pages no person will read. Google…

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ChatGPT Traffic Went Missing: Your Thursday Brief

ChatGPT stopped tagging its own links around 9 October, so the traffic it sends you now lands in analytics as direct. Google…

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Meta’s 18.9 Percent Claim: Your Wednesday Brief

Meta says its new ads model lifted conversions by 18.9 percent and published no test to back it. Gemini 4 Argon is…

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Meta Puts a Price on Its Best AI: Your Tuesday Brief

Meta has put its most advanced AI model behind a subscription running from twenty to one hundred dollars a month. Google is…

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Six Days of Rank Drops That Never Happened: Search and Social Update, 12 October 2026

For nearly six days Google fed rank tracking tools short result pages, and an average of eight of the top ten sites…

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