Insights

Tag: NADA Show 2026

Practical digital growth advice for South African business.

A dealership manager arriving with a coffee and greeting a younger colleague setting up the showroom in early morning light

Are You Will-ing to Lead? The Leadership Advice Behind the Will Ferrell Jokes

A NADA Show 2026 session builds an entire leadership talk on Will Ferrell films. The jokes do not travel, so we unwrapped…

A dealer principal holding a tablet at a window overlooking rows of vehicles on a dealership forecourt

Master Digital Leadership: The 2X Promise, and What Cox’s Own Research Says

Two Cox Automotive SVPs told NADA Show 2026 that dealers who act now will be twice as efficient and nearly twice as…

A technician filming the underside of a car raised on a workshop lift while pointing at a suspension component

Ten Keys to Service Video Quality: A Rubric Worth Stealing, Numbers Worth Checking

A NADA Show 2026 session on inspection videos delivers the best operational rubric of the series and the shakiest evidence. Here is…

A dealership sales manager holding a printed report while briefing three sales staff beside a car on the showroom floor

Decoding Digital: Translating Your Marketing Report Into Showroom Language

A NADA trainer with nothing to sell argues you do not need to be fluent in analytics, only accountable. His glossary is…

A dealership marketing manager reviewing an analytics dashboard on a monitor in a glass-walled showroom office

Measuring SEO ROI With GA4: Putting a Rand Figure on Organic Search

A NADA Show 2026 session hands dealers one piece of arithmetic: monthly SEO spend divided by the actions that matter. Here is…

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