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Tag: NADA Show 2026

Practical digital growth advice for South African business.

A technician filming the underside of a car raised on a workshop lift while pointing at a suspension component

Ten Keys to Service Video Quality: A Rubric Worth Stealing, Numbers Worth Checking

A NADA Show 2026 session on inspection videos delivers the best operational rubric of the series and the shakiest evidence. Here is…

A dealership sales manager holding a printed report while briefing three sales staff beside a car on the showroom floor

Decoding Digital: Translating Your Marketing Report Into Showroom Language

A NADA trainer with nothing to sell argues you do not need to be fluent in analytics, only accountable. His glossary is…

A dealership marketing manager reviewing an analytics dashboard on a monitor in a glass-walled showroom office

Measuring SEO ROI With GA4: Putting a Rand Figure on Organic Search

A NADA Show 2026 session hands dealers one piece of arithmetic: monthly SEO spend divided by the actions that matter. Here is…

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