Insights

Tag: Automotive Marketing

Practical digital growth advice for South African business.

Outline icon of a measuring ruler beside radar arcs on dark green, marking unreliable rank tracking data

Six Days of Rank Drops That Never Happened: Search and Social Update, 12 October 2026

For nearly six days Google fed rank tracking tools short result pages, and an average of eight of the top ten sites…

Outline icon of a theatre mask beside radar arcs on dark green, marking fake sources in AI answers

Nine Thousand Fake Articles and One New Rule: Search and Social Update, 11 October 2026

A network of about seventy fake local news sites published 8 913 AI written articles, and Anthropic has now banned the tactic…

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Two Thirds of AI Answers Link to a Social Profile: Search and Social Update, 8 October 2026

New research found 67.66 percent of Google AI Overviews responses link out to a social platform. Google has also added a WhatsApp…

Thin line bar chart icon with a falling arrow on deep green, marking rising Meta ad spend and falling returns

Paying More for Less: Search and Social Update, 22 September 2026

Average Meta campaign spend rose 47 percent this year while return on ad spend fell, according to a study of nearly 629,000…

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Two Link Posts a Month: Search and Social Update, 21 September 2026

Facebook has started limiting some business pages to two link posts a month unless they pay, and Meta's own data shows link…

Google Is Writing Your Business Listing Now: Search and Social Update, 18 September 2026

Google has started putting an AI Overview label on top of local business listings, with a generated description nobody at your company…

Thin line coin icon on deep green, marking Google paying publishers for AI answers

Google Has Started Paying for the Answers: Search and Social Update, 15 September 2026

Google has begun paying some publishers when their pages shape an AI answer, through an invitation only pilot inside Search Console with…

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AI Wrote the Blog Posts and Results Fell Anyway: Search and Social Update, 14 September 2026

AI now touches nine in ten blog posts, yet content results have fallen to a twelve year low and the survey says…

Sitemap tree icon on dark green, weekly search and social recap 22 August 2026

Your Week in Search and Social: 16 to 21 August 2026

A 41 day experiment found Googlebot reaching only 2 percent of pages linked by JavaScript, and the AI crawlers found almost none.…

Three salespeople in a South African dealership sales office looking at a social media post on a phone together, showroom visible behind them

Jumpstarting Your Sales Team’s Social Media

A NADA Show 2026 session argues that if your salespeople are bad at social media, that is management’s failure and not theirs.…

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