Preparing for the Next Generation of Car Buyers
A NADA Show 2026 session backed by a real survey of 1,700 dealership customers, and the findings contradict the stereotype: Gen Z…
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A NADA Show 2026 session backed by a real survey of 1,700 dealership customers, and the findings contradict the stereotype: Gen Z…
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A NADA 2026 workshop argued that fragmented customer data, not weak advertising, is why dealership service marketing underperforms. We translate it for…
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